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How Do You Score on the Internetmarketing EQ Test?
How do you score on the Intermarketing Emotional Intelligence test? Are you marketing APPROPRIATELY to who's REALLY on the Internet? EQ means, among other things, good reality-testing and empathy.
Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans...."
NOW SHRINK THE US INTERNET WORLD
Okay, now let's shrink the Internet world and take a look:
*If 100 people were using the Internet, 52 of them would be women, and 48 of them would be men. *If 100 women were doing business, 61 of them would be doing it on the Internet and 39 would not be *f 100 men were doing business, 55 would be doing it on the Internet and 45 would not be. *If 100 women were spending over US$100 in a 3-month period online, 63 of them would not have children, while only 52 of them would
TAKE NOTICE:
1. There are more women now on the Internet than men.
2. More women do business online than men
3. More women do business online than do not
4. Women in American make up to 80% of purchasing decisions for the family 5. Women between the ages of 35 and 44 are a dominant e-retail force. (PC Date-Online's research) 6. Women without children are heavier users of the Internet than women with children (Jupiter Media Metrix) and they spend more online.
**********And -- the number of at-home female Internet users is increasing more rapidly than the number of male users (NielsenNetRatings)
**********PLUS -- Individuals with household incomes ranging from $100-$150,000 are the fastest growing income group online (NNR).
**********PLUS -- 44% of US adults over 18 are single, and the AASP projects by 2010, 47.2% will be unmarried. Between the ages of 15 and 85, the average American will be unmarried more years than they're married(USCB).
SO WHAT SHOULD YOU DO?
Interpeting these data is like "if all the wookies are mejums, and half the mejums are kondites, how many wookies are kondites?"
GET POSITIONED
Here's how I read it - I'm lucky because most people who seek coaching are women over 40 with an income of 6 figures. It's called "being well-positioned". However, were I a Relationship Coach, I might be slightly better positioned.
BUT ENOUGH ABOUT ME, WHAT ABOUT YOU?
Whatever you're selling, are you pitching it to women?
Whatever your business, have you included products for women?
This doesn't mean being unsubtle, i.e., slapping a "feminine" graphic next to your power tool, but it does mean if you're pitching your power tool with a bikini-clad babe, or showing a pert young thing for your "live chat", or alienating the huge singles' and Islamic markets in your Christmas marketing, D+ for you on your marketing emotional intelligence test.
Consider putting the face of a virile young man on your chat graphic.
And consider that nearly half your consumers are single -- the Carnival cruise line offers a true singles-rate (not a single rate based on double occupancy), and the Costa gets kudos for providing Gentleman Dance Hosts. Combining both might win my cruise business and I cruise often.
THE BOTTOM LINE: Put your dip stick in your gender-bias and see how it comes out
"US" INTERNET?
Notice I specified "US" here, because the statistics were about US users. However, I'm getting increasing hits on my site from folks outside the US (and glad to have them). Other webmasters are reporting the same.
This month so far, I've had visitors from: UK, Canada, Australia, The Netherlands, Singapore, Argentina, New Zealand, Japan, Luxembourg, Brazil, Belgium, Slovak Republic, South Africa, Germany, France, Namibia, Indonesia, Israel, Malaysia, Mexico, Cyprus, and Switzerland.
BUT even when we talk "US" Internet users, there are 80 million multicultural Americans in the US, with over 1 million new immigrants yearly.
TRENDS
In coaching, web visits and ezine subscribers precede personal emails precede Internet course learners, clients and licensors for my EQ products. Look at the trends:
Last year I started getting more emails from Canada, the UK and Australia. Now 1/4th of my practice is from those countries. BR This year I'm getting several emails a day from people whose first language is not English. This month alone from Nigeria, Malaysia, Indonesia, India and the Philippines.BR
I have ezine subscribers from more countries than I can name. In fact I didn't know some of them were countries. It's been a wake-up call. I'm doing my homework, are you?
And most surprisingly, a whopping 20% of the learners taking my Internet courses are from non-US countries including France, New Zealand, Australia, the UK, Ireland, Russia and Indonesia.
TamingTheBeast says users from India are coming on strong. "Up until now," they say, "the Internet has been very focused on the US ...[but] by 2003, the Asia Pacific region will catch up and overtake in regards to Internet usage."
Richard Goosey, international chief of measurement science (NNR), says Spains the next great Internet market. "In addition to the largest increase in percent of population with Internet access, Spain also had the biggest percentage increase in most of the Internet activities undertaken among surfers in the past six monthsSpain now has the highest rate of instant message usage (49 percent) and chat room participation (44 percent) across all countries."
APPLICATIONS?
Perhaps we should consider putting ni hao, guten tag, or buna ziua on our websites. Go here: http://www.ipl.org/div/kidspace/hello for ways to say "hello" in one of the 2,796 languages on this planet.
Start submitting our websites to the Asia-Pacific search engines. Here's one: http://www.asiaco.comwww.asiaco.com .
Get used to emails that read: "Now you can send Indonesian virtual greeting cards to the one you care with only just some simple clicks" and "That's bang-on."
Brush up on multi-cultural selling. Start with Michael Lee's "Opening Doors" ( http://www.amazon.com/exec/obidos/ASIN/1886939322/susandunnmome-20 ), full of tips like don't confuse Indians and Pakistanis because they've been at war for centuries. Indians are primarily Hindu who speak Hindi while Pakistanis are primarily Muslim who speak Urdu.
Prepare to start hearing "neesh" instead of "nitch" for that niche you're trying to claim.
Get a currency converter on your website. Here's one FREE: http://www.xe.com . And be ready discount your professional services for Canadian clients. They expect it.
Put the name of a professional translator in your Outlook Express. In Spanish you don't say "I love my clients" by using the "love" verb, that's erotic; you say "my clients please me."
Stop looking for "Article Archives" and start looking for "Free Ideas." It's all the go. But no advertorials, please.
If you're going after the asiadragons dot commers, you'll have a "Secret Word," not a password, and you won't have to enter it twice.
Check in at CyberAtlasInternet frequently: http://cyberatlas.internet.com .
Hire an international Internet marketing coach: http://www.webstrategies.cc .
And, let's see, perhaps having an international Internet dating service for un-childed women over 35 might be the gold mine of the century?
P.S. Ofrece coaching personal y cursos de Internet sobre inteligencia emotional (EQ). El "EQ" puede ser mas importante para su felicidad ...
stock market investment and More
Bakers Rack - Ambrosia Bakers Rack - 4365-850
With marble accents and a platinum look finish, our Ambrosia dining is sure to make you dizzy with the excitement of decorating your home. Graceful in its design and elegant in its effect, the Ambrosia bakers rack features a beautiful marble shelf for efficient and attractive storage.Finish:
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Bar Stool 30 Inch with Vinyl Swivel Top - 88569988
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King Size Bed - Bradley Eastern King Size Metal Bed
Eastern King size only, California King not available.Headboard, footboard and bed rails are included.
A combination of wood and iron that make this style a classic "Lodge" design theme bed. Elegant round posts are married to a stylish black metal grill. Fully-welded construction featuring foundry-poured aluminum castings, heavy gauge tubing, and solid bar wire. Wood post made from solid pine.
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Headboard: 52"(H)
Footboard: 34"(H)
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Gameroom Furniture - Handkerchief Game Table - Powell Furniture - 564-207
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Wall Mirror - Largo - Spencer-Margaret Dressing Mirror - JS-S500-20
JS-S500-20 Features: 100% Wood solids and veneers Dimensions:26"(W) x 2"(D) x 35"(H)
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See our FAQs section for complete details. The minimum order for this collection is $499.
Price: 189.00
stock market investment Items For Viewing
Arrows Aluminum for 150lb Crossbow 5 Pack
Arrows Aluminum for 150lb Crossbow 5 Pack
Aluminum Arrows for 150lb5 Bolts for the 150 Pound crossbows. These are made of aluminum. These are full size Crossbow bolts (15 inches) You can screw on the broadhead tips.
Edge Marketing 801105 Barstool Checker Flag
Edge Marketing 801105 Barstool Checker Flag
On The Edge Marketing offers unique, fun and useful items to dress up your game room, bar, work shop and more Add some spice to your garage, gameroom, or showroom with these unique bar stools.
Domestique Set of Six Napkins and One Table Runner Set
Domestique Set of Six Napkins and One Table Runner Set
Mirage
Mirage
Customer Review: Release on DVD Please
A great thriller from the 1960s but a film that is more like the film noir genre of the 1950s. The black and white cinematography adds to the suspense and I'm glad they decided to film in b&w rather than the color being used more often in the early 1960s. Solid understated performance from Peck. And a great quirky performance from Walter Matthau as a Private Investigator.
I have it taped from many years ago from when AMC used to play classics. The tape is breaking down. Please bring on the dvd.
Customer Review: Not A Classic of the Genre, but Entirely Watchable
"Mirage" is an absorbing and complex thriller about an amnesiac who is trying to piece together the past before he ends up dead. This is an overly familiar plot device now, but in 1965 it was all the rage (James Garner starred in a less sinister film called "Mr. Buddwing" the same year based on a very similar idea). Gregory Peck does a good job of looking suitably concerned and befuddled, and Walter Matthau provides needed comic relief. Edward Dmytryk's black-and-white directorial approach is a matter of taste, but does help to accentuate some of the darker undertones of the story. The only thing missing is some of the tongue-in-cheek fun that should be part of this kind of crazy mystery (that, and a more interesting leading lady, because Diane Baker isn't gonna make anyone forget Audrey Hepburn). However, if I really want that, I can just watch "Charade," or even "Arabesque," if I'm really in the mood for Gregory Peck. There are elements of those films in this one, but somehow it doesn't add up to quite as much here. It'll hold your interest while it's on, though.
SteelSeries Siberia full-size Headset - White
SteelSeries Siberia full-size Headset - White
With its gloss white color, the SteelSeries Siberia Full-Size Headset will appeal to the most professional gamers and design-oriented computer users. This headset is designed with a variety of uses including MP3-players, laptops, Sony PSP and other portable consoles. The unidirectional microphone works with HiFi & IP-telephony with a 1.8 meters cord. The 3.5mm mini jack includes an extra 6.3mm converter for professional audio equipment.
Customer Review: Great Headset!
I have gone through a bunch of headsets, Plantronics, Logitechs, and Sennheisers, all of them broke between the period of 6 to 12 months. Recently, my Steelseries 5HV2 broke, (well, the audio on the right ear piece went out). This headset is replacing the 5HV2 I had. I love the styling of this headset, definitely an eye pleaser and unique in its own way. Furthermore, I finally get to hear what bass sound like. All the headsets I used in the past were lacking in the bass department, even the 5HV2; however, this headset takes the crown. This headset is great for playing first person shooters and listening to music. I'm very pleased with my purchase.
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Bailout
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Bailout · No Comments » Government Bailout Jerry Reynolds Photography These icons link to social bookmarking sites where you can share and discover new web pages.
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